
When being a brand figurehead becomes unhealthy
Having a figurehead for your brand can be a great way to build trust and recognition among your audience, but is it all it’s cracked up to be for the figurehead themselves?
Having a figurehead for your brand can be a great way to build trust and recognition among your audience, but is it all it’s cracked up to be for the figurehead themselves?
Having a figurehead for your brand can be a great way to build trust and recognition among your audience, but is it all it’s cracked up to be for the figurehead themselves?
Should we still be using hashtags?” is a phrase you might have heard in a meeting or two in recent times. Sometimes, it can be hard to make the case. With so much misinformation around them, coupled with the fact that it can be tricky to see their exact impact, there are only so many ways to say “you just should” – so why should you use hashtags?
October, we hardly knew ye. Maybe it was the earlier-than-usual onset of Hallowe’en and Autumn marketing that caused it, but October went by in a
What happened? What’s wrong? This post was supposed to be fun. I was going to write about the top 5 times social media has been used
So that was September. Maybe it’s just ever-tightening marketing budgets being focused towards a Christmas push, but to us, this felt like a fairly lacklustre
What is SEO? Search Engine Optimisation (SEO), broadly speaking, is the practice of improving a site’s ability to rank on Google, and the other search
Welcome to the August edition of Water Cooler Conversations, a chance for team GRA to share what’s keeping us up at night – for better
Keyword Marketing on Instagram – is it worth the hassle? If you’re into home cooking, you might have spotted some creators using external keyword marketing
It’s been a very, veeery busy month in the UK, from the general election to the Euros, there’s been a whole lot going on, and
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