# GRA

> A full-service marketing and communications agency that turns ideas into impact.


## Posts

- [How AI is Transforming SEO: What It Means for Your Digital Strategy](https://gradigital.com/blog/how-ai-is-transforming-seo-what-it-means-for-your-digital-strategy/): AI is reshaping SEO from keywords to intent. Learn how to adapt your strategy, leverage AI tools effectively, and stay visible in search results.
- [What to do when your brand becomes an internet sensation](https://gradigital.com/blog/what-to-do-when-your-brand-becomes-an-internet-sensation/): Ever since Jet2 bought the rights to Jess Glyne’s song ‘Hold My Hand’ and paired it with the tagline “Nothing Beats a Jet2 Holiday” the clip has gone viral – but not in the way they’d intended. The soundbite quickly took a turn, with people parodying it on social media by combining it with short videos of travel mishaps and general misery. And just like that, Jet2 lost all creative control over how their ad was being used and the connotations it evoked. What started as a brand’s attempt to boost their summer holiday sales, has ended up as a […]
- [Five Lessons from my internship at GRA](https://gradigital.com/blog/five-lessons-from-my-internship-at-gra/): This month, we were delighted to welcome Eva Jafari to the GRA office for a two-week internship. Currently studying at the University of Glasgow, Eva joined us to get a hands-on look at life inside a full-service digital marketing agency. From day one, she got involved in campaign planning, client research and influencer outreach, experiencing first-hand the fast-paced and collaborative environment that shapes agency life. During her time here, Eva was eager to understand how digital agencies operate, and how strategy, creativity and culture come together in everyday work. We were really impressed by her curiosity, insight and thoughtful approach, […]
- [Is your brand everywhere and getting nowhere?](https://gradigital.com/blog/is-your-brand-everywhere-and-getting-nowhere/): Building an online presence used to feel a bit more straightforward… but it’s getting noisy out there. With different advice coming in at all angles, it’s far too easy to fall into the trap of thinking your brand needs to be everywhere all at once. We’ve seen it plenty of times: brands rushing to be on every platform to stay visible, without pausing to ask, “Where exactly is our audience?” Every month, new platforms emerge, trends shift quickly, and brands often jump onto every channel to keep up momentum, usually without a clear plan or purpose. While it may seem […]
- [The Most Common Marketing Acronyms Explained](https://gradigital.com/blog/the-most-common-marketing-acronyms-explained/): Marketing cronyms can be confusing for those new to the industry. This blog features definitions and explanations for some of the most common acronyms. 
- [How to Choose a Digital Marketing Agency for Your Needs](https://gradigital.com/blog/how-to-choose-a-digital-marketing-agency/): Marketing a brand or business can be challenging. With more platforms and outlets than ever, it can be difficult to maintain even a surface-level knowledge of digital marketing trends. One of the most popular ways to combat this is to outsource your digital marketing strategy and approach to an agency. However, due to the increasing demand, there are now more agencies to choose from than ever, each with a seemingly unique approach. So, why is it worth choosing an agency? And how can you pick the right one for your needs? Treat this blog as your ultimate guide for selecting […]
- [When being a brand figurehead becomes unhealthy](https://gradigital.com/blog/when-being-a-brand-figurehead-becomes-unhealthy/): Having a figurehead for your brand can be a great way to build trust and recognition among your audience, but is it all it's cracked up to be for the figurehead themselves? 
- [GRA's 2025 Trends Report](https://gradigital.com/blog/gras-2025-trends-report/): Having a figurehead for your brand can be a great way to build trust and recognition among your audience, but is it all it's cracked up to be for the figurehead themselves? 
- [The Power of Hashtags](https://gradigital.com/blog/the-power-of-hashtags/): Should we still be using hashtags?” is a phrase you might have heard in a meeting or two in recent times. Sometimes, it can be hard to make the case. With so much misinformation around them, coupled with the fact that it can be tricky to see their exact impact, there are only so many ways to say “you just should” - so why should you use hashtags? 
- [Water Cooler Conversations #5](https://gradigital.com/blog/water-cooler-conversations-5/): October, we hardly knew ye. Maybe it was the earlier-than-usual onset of Hallowe’en and Autumn marketing that caused it, but October went by in a flash.  That said, we’ve still managed to bring you our collected thoughts and hot takes on the marketing world as it happened. Have a look.  Ben Senior Search Executive One unique tactic I’ve not seen in a while is Dunkin Donuts’ new Halloween item promotion. It included Instagram posts with saucy text and the use of modern language, as well as a complete takeover of their Twitter from the POV of the spider found on […]
- [Why was Hallowe'en 2024 the worst one yet?](https://gradigital.com/blog/why-was-halloween-2024-the-worst-one-yet/): What happened? What’s wrong? This post was supposed to be fun. I was going to write about the top 5 times social media has been used as a plot device in horror movies. But here I am, fingers resting on my cobweb-covered typewriter, and I just feel…nothing? I don’t feel remotely spooky, and I’ve been trying to figure out why. I think it might be because of what I’m dubbing… Fallowe’en (a portmanteau of Fall and Hallowe’en) is the culmination of many tireless years of marketing efforts, and a lot of it is directly inspired by Christmas marketing. Let me explain… […]
- [Water Cooler Conversations #4](https://gradigital.com/blog/water-cooler-conversations-4/): So that was September. Maybe it’s just ever-tightening marketing budgets being focused towards a Christmas push, but to us, this felt like a fairly lacklustre month in the marketing world. While we had some gripes, we also managed to uncover a couple of gems, some of them right here in Glasgow! Ben Senior Search Executive Another day, another campaign that involves Beetlejuice. This time around though, I wasn’t sure that the collaboration between Google and Beetlejuice worked. Featuring the franchise’s zombie character Bob, it showcases the benefits that Google’s new AI programmes can bring. I didn’t really see the connection […]
- [Understanding SEO & the Role it Plays in Omnichannel Marketing](https://gradigital.com/blog/understanding-seo-and-its-role/): What is SEO? Search Engine Optimisation (SEO), broadly speaking, is the practice of improving a site’s ability to rank on Google, and the other search engines used, such as Bing, DuckDuckGo, etc. Fundamentally, SEO is used as a longer-term method of generating website traffic, leads, and sales in an organic, and arguably, more consistent way. SEO enables websites to be viewed on search engines without the extra expense of paying our tech overlords (Google Ads) for visibility. Soooo, now that we know what SEO is, what would a brand want to achieve using this practice? Leveraging SEO to meet strategic […]
- [Water Cooler Conversations #3](https://gradigital.com/blog/water-cooler-conversations-3/): Welcome to the August edition of Water Cooler Conversations, a chance for team GRA to share what’s keeping us up at night – for better or worse! Ben Senior Search Executive I’m not American, so I don’t have any knowledge of the brand CarMax; however, I can appreciate a great collab, and an even better ad! With the release of the new Beetlejuice movie in September, promotional activity for the nostalgic film is reaching far and wide. Collaborating with CarMax, a US-based car dealership, they’ve delivered one of the best ads I’ve seen this year, perfectly capturing the essence of […]
- [Making Keyword Marketing Work For You](https://gradigital.com/blog/keyword-marketing-working-for-you/): Keyword Marketing on Instagram – is it worth the hassle? If you’re into home cooking, you might have spotted some creators using external keyword marketing apps to share recipes. DM marketing is often used with very broad strokes to provide auto-replies and FAQs providing new ways for customers with large follower bases to keep up with their audience, and lighten the load on their community managers. Now that we’re seeing more diverse use cases, how can businesses of all sizes utilise these external features? The Pros 👍 Usually, accounts will ask their followers to comment with a keyword, and in […]
- [Water Cooler Conversations #2](https://gradigital.com/blog/water-cooler-conversations-2/): It’s been a very, veeery busy month in the UK, from the general election to the Euros, there’s been a whole lot going on, and that means a whole lot for marketers to sink their teeth into. In this month’s Water Cooler Conversations, we take a closer look at some of our favourite campaigns you will have definitely seen, and some hidden gems you might have missed. Ben Senior Search Executive I’ve always loved Paddy Power’s marketing campaigns, two classics that stand out to me are: When they sponsored Floyd Mayweather during the record-breaking fight with Conor McGregor, and during […]
- [Water Cooler Conversations](https://gradigital.com/blog/water-cooler-conversations/): Each month, we like to check in with team GRA to see what’s inspiring them, intriguing them, and generally, getting the creative juices flowing. This month, that meant everything from Scottish classics, to major brands rethinking their visual approach on social to reviews of sticks. Safe to say it’s a good one! Ben Senior Search Executive A highlight for me was seeing Irn Bru’s latest ad that’s gone rather viral on Scottish Facebook and Twitter. For as long as I remember, their brand messaging has focused on Scotland and our unique humour, so it was no surprise to see them […]
- [Is Creative Burnout Getting Between You and Your Best Work?](https://gradigital.com/blog/is-creative-burnout-getting-between-you-and-your-best-work/): Whether or not you consider yourself to be a ‘creative’, if you work in marketing, social media, or something along those lines, you’ll likely use creative thinking at some point or another every day. However, there might be a day, some days, or even a few weeks in a row where the good ideas aren’t flowing. Last week, you were the belle of the boardroom ball, and everyone was chanting your name, probably. And now here you are. Zero ideas. Nothing! Not only is this problematic in the face of a looming deadline, but now you’re starting to spiral a bit. How do we fix that? Being creative to […]
- [3 Top Tips to Get a Job in Digital Marketing After Leaving University](https://gradigital.com/blog/3-top-tips-to-get-a-job-in-digital-marketing-after-leaving-university/): If you are in your final year of University, graduation might seem like it’s miles away, but in reality, it’s just around the corner. That means the dreaded question lingers: ‘have you found a job yet?’. Your thoughts can become overwhelming wondering ‘what now?’ and ‘where to next?’ especially as there’s no curriculum to choose from, no advisor to chat to and no student loan to rely on. Nine months ago, I was applying for hundreds of jobs, getting interviews from time to time, but receiving a lot of rejection emails.  However, it’s not all doom-and-gloom. One of the main […]
- [The Do’s and Don’ts to Keep Your Marketing on Track in 2024](https://gradigital.com/blog/the-dos-and-donts-to-keep-your-marketing-on-track-in-2024/): Every penny counts when you’re allocating marketing spend, so spending it where it will have the most impact is crucial. As we step into 2024, the marketing landscape is evolving rapidly, presenting both challenges and opportunities for businesses to consider so the team at GRA have predicted some key do’s and don’ts for the upcoming year. Do’s For 2024 1. Broadcast and radio advertising for smaller brands Five or 10 years ago, only the biggest of brands could have advertised on TV or radio. Now these channels are becoming much more affordable and accessible, we think we’re going to see […]
- [Social Media Trends to Follow in 2024](https://gradigital.com/blog/social-media-trends-to-follow-in-2024/): It will come as absolutely no surprise that Social Media marketing is now a crucial component of digital strategies for many businesses globally. 2023 saw some substantial changes in the digital landscape, like the rapid growth of open-source AI platforms or the use of VR (virtual reality) technology which marketers had to quickly get to grips with. The past year also saw the continued growth of trends such as short form video, personalised brand interactions, and user generated content. These patterns are currently creating the groundwork for fascinating developments in 2024. Throughout this article, we’ll explore what we believe to […]
- [How to Delete a Google Business Listing in 2023](https://gradigital.com/blog/how-to-delete-a-google-business-listing/): A Google Business listing is something we are sure you are familiar with. (That little square that comes up on the right hand side of Google when you type in a local business or service? The one with the business name and a photo?) Ah yes- we’ve got your attention now! If you no longer want your business to appear on Google Maps or the Local Map, you should be attempting to delete your business’ Google Business (GB) listing. Deleting your Google Business profile can be done in a few simple steps, but it’s important to note that once you […]
- [Understanding Facebook Groups & Pages](https://gradigital.com/blog/facebook-groups-and-pages-differences/): If you’re a small business owner or experienced digital marketer, you’ve most likely considered using Facebook (or Meta as now commonly referrred to!) to promote your brand & connect with potential new customers. Two of the most popular ways to do this are through Facebook Groups and pages. While both can be effective, there are some key differences between the two that you should be aware of before deciding which one to use. Throughout this guide, we’ll help you understand what Facebook Groups and Pages actually are, as well as three key differences between Facebook Groups and Pages. Understanding Facebook […]
- [Image Alt Text: What is it & How to Add it?](https://gradigital.com/blog/image-alt-text-what-is-it-how-to-add-it/): What is Alt Text? Alternative text, or alt text as it’s more commonly known, is a description of an image within the HTML code of a webpage. The primary purpose of alt text is to support an image with a written description, aimed at improving accessibility of websites for those who’re visually impaired, using features such as screen readers. When used correctly, alt text can provide context and meaning to a webpage for those who wouldn’t have been able to understand it otherwise. Alt Text & Search Engine Optimisation (SEO) Despite their improvements to accessibility, SEOs and webmasters use alt […]
- [How to Start Your Career in Social Media Marketing](https://gradigital.com/blog/how-to-start-your-career-in-social-media-marketing/): A Discussion With Our Social Media Expert, Jess Hughes We sit-down with our very own Senior Digital Marketing Executive, Jess Hughes, to discover the best course-of-action to start your career in Social Media Marketing. She’s not only worked in the industry for multiple (successful) years but has also helped lead numerous hiring processes for new starts, meaning she understands what businesses and agencies will be looking for when considering new talent at the start of their career. Throughout this article, we’ll touch on a range of elements to consider, such as practicing content creation, staying up to date with current […]
- [How to Disavow Backlinks in Google Search Console](https://gradigital.com/blog/how-to-disavow-backlinks-in-google-search-console/): In this article, we’ll look at how to analyse your backlink profile, how to disavow these backlinks using Google Search Console (GSC), and what to do if you’ve made a mistake.
- [Are Meta Descriptions an SEO Ranking Factor?](https://gradigital.com/blog/are-meta-descriptions-an-seo-ranking-factor/): Are Meta Descriptions an SEO Ranking Factor? Meta descriptions are a crucial part of Search Engine Optimisation (SEO). They provide a summary of the web page’s content, providing the user with an overview before clicking. It’s highly recommended webmasters take time to write engaging meta descriptions for each of their pages. However, there has been an ongoing debate about whether meta descriptions directly affect the page’s search engine rankings. In this article, we’ll answer the question “Are meta descriptions a ranking factor?”. We’ll explore what meta descriptions are, and Google’s official stance, and examine various perspectives on their impact on […]
- [What are the Benefits of SEO](https://gradigital.com/blog/benefits-of-seo/): If you’re looking to start investing in marketing, you might have come across the term SEO before. This stands for search engine optimisation, and it’s a method to achieve more organic traffic from online search engines, such as Google and Bing. There are numerous benefits of SEO and adding this channel to your marketing mix could have a significant impact to your bottom line. We’ve collated a couple of examples below, to highlight the true power of SEO. More Site Conversions from Intent-Driven Traffic The first (and biggest!) benefit of SEO is the fact that it can drive more targeted […]
- [5 Digital Marketing Tools You NEED To Use](https://gradigital.com/blog/5-digital-marketing-tools-you-need-to-use/): We’re big fans of finding the latest and greatest digital marketing tools to help our clients stay ahead of the competition. And while these tools are great, it’s important to remember they will only help you execute a proper strategy by gaining insight into aspects of digital marketing that you may not have known before, they won’t do the work for you. So to help, we’ve put together a comprehensive list of digital marketing tools that we use all the time… Google Trends https://trends.google.com/trends/?geo=GB Google Trends is a search trends feature (made by, yes you guessed it, Google!) that shows how frequently a given search term […]
- [The Importance of a Strong Brand](https://gradigital.com/blog/the-importance-of-a-strong-brand/): Strong brands drive sales- it’s a proven fact and if you are one of our existing clients you are probably sick to the back teeth of hearing us go on about it. However, the examples are all around us. Look at Nike, Kellogg’s, Coca Cola, McDonalds and Apple, they are all textbook examples of strong brands who have a massive worldwide customer base, have made billions of pounds and whose logos are recognised from Ecclefechan to Egypt. The important point to note here is that branding, in its true sense, is not primarily about the name or logo or even […]
- [SEO? What’s that?](https://gradigital.com/blog/seo-whats-that/): ESO? SOE? EOS?…..It’s SEO silly, and it stands for Search Engine Optimisation. However, it’s certainly a bit of a minefield if you’re new to the world of digital marketing. To help you get your head around it we have consolidated the mysterious, dark arts of SEO into one place so you can evaluate whether it’s something that your business could benefit from. Search engine optimisation (SEO) is generally seen as a fundamental aspect of digital marketing, offering some of the highest and most consistent returns over time. SEO is the practice of increasing the quantity and quality of the traffic […]

## Pages

- [Thank You](https://gradigital.com/thank-you/): Menu Thank you for submitting. We will be in touch within 24 hours. In the meantime, why not look at some of our case studies and work below? What do we do? We do a lot. Here’s just a taste. Advertising Search Social Media Websites More clients we’re proud to work with
- [Cookie Policy](https://gradigital.com/cookie-policy/): Last updated January 22, 2025 This Cookie Policy explains how Guy Robertson Advertising Ltd. (“Company,” “we,” “us,” and “our“) uses cookies and similar technologies to recognize you when you visit our website at https://gradigital.com (“Website“). It explains what these technologies are and why we use them, as well as your rights to control our use of them. In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information. What are cookies? Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are […]
- [Project Loop Dev](https://gradigital.com/project-loop-dev/)
- [Our work](https://gradigital.com/our-work/): We work hard, deliver results and have more than a few great projects to show for it.  Read our clients’ stories to find out more…
- [Get in touch](https://gradigital.com/get-in-touch/): If anything you’ve read tickles your fancy, 
please drop us a line, we’d love to hear from you! 0141 221 1825 hello@gradigital.com Drop us a message Find us 2 Woodside Place, Glasgow, G3 7QF
- [Home](https://gradigital.com/): We’re a nimble, full-service marketing and communications agency based in Glasgow. We work with clients who span many sectors and are located throughout Scotland and the UK. We are passionate about compelling creative ideas, sound strategic thinking and delivering thorough, professional service. Oh and we’re award winners too! Learn More We have just one goal. To achieve the greatest impact we can for each client’s marketing spend. Take a look at some of the work we’ve done What do we do? We do a lot. Here’s just a taste. Advertising Search Social Media Websites And we’reaward winnerstoo! More clients we’re proud to […]
- [Blog](https://gradigital.com/blog/)
- [What we do](https://gradigital.com/what-we-do/): We’re a full-service marketing and communications agency and to put it lightly, we do a lot. Work with us, and you can use any one of our services. You can have the whole lot. Or you can pick and choose, depending on what you need at any one time. We’re an agile agency, ready to flex to meet your needs. We won’t be upset if we do your PR and another agency manages your SEO. We’re big advocates of a joined up approach, whether that’s within our agency or working with others. What gets us out of bed in the […]
- [Who we are](https://gradigital.com/who-we-are/): We’re a nimble, full-service marketing and communications agency based in Glasgow. We work with clients across Scotland and the UK, spanning multiple sectors. What unites our work is a passion for strong creative ideas, clear strategic thinking and a professional, detail-driven service. We believe that’s because we work harder and smarter for our clients. We dig beneath the surface. We understand their businesses and their brands from the inside out. We’re an extension of the team. We have just one goal. To achieve the greatest impact we can for each client’s marketing spend. When you’re in the business of advertising and marketing, […]
- [GRA Digital](https://gradigital.com/gra-digital/): A full-service marketing and communications agency in Glasgow We’re designing, building and pixel-perfecting our new site behind the scenes. Launching January 2026. Strategy Websites Design Search Social Media Advertising PR & Communications Find us GRA, 2 Woodside Place, Glasgow, G3 7QF Get in touch 0141 221 1825hello@gradigital.com Follow us Facebook-f Tiktok Instagram Linkedin-in
- [Privacy Policy](https://gradigital.com/privacy-policy/): Last updated 22 January 2025 This Privacy Notice for Guy Robertson Advertising Ltd. (trading as GRA) (‘we‘, ‘us‘, or ‘our‘) describes how and why we may access, collect, store, use and/or share (‘process‘) your personal information when you use our services (‘Services‘), including when you: Visit our website at https://gradigital.com, or any of our websites that link to this Privacy Notice Engage with us in other ways, including through sales, marketing or events Questions or concerns?Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for decisions about how your personal information is processed. […]


[comment]: # (Generated by Hostinger Tools Plugin)