Strengthening Scotland’s leading dental group at every stage of the patient journey
The client
Clyde Munro is Scotland’s leading dental group, operating over 65 practices and providing care to 500,000 patients annually.
The brief
As the business continued to grow, Clyde Munro needed to reinforce its position as Scotland’s leading dental provider, raise awareness of the brand, and drive increased demand for private treatments. Alongside attracting new patients, there was also a clear focus on nurturing the existing patient base and attracting top dental talent, strengthening Clyde Munro’s reputation as an employer of choice across Scotland and beyond.
Our approach
We developed and implemented a funnel-based approach designed to reach patients at every stage of their journey, ensuring consistent messaging across all key touchpoints. Always-on digital activity formed the foundation of this strategy, supporting ongoing brand awareness, patient engagement and lead generation.
To complement this, we delivered high-impact campaign bursts across out-of-home and radio, helping to further cement Clyde Munro’s position as Scotland’s leading dental group at scale. Alongside patient-focused activity, we also supported initiatives aimed at raising Clyde Munro’s profile within the dental profession, helping to strengthen internal recruitment efforts and attract high-calibre clinical talent.
The results
The team at GRA are incredible to work with. Since partnering with them over a year ago, they’ve truly felt like an extension of our team. They consistently provide strategic guidance, share their expert knowledge, and go above and beyond to deliver results. They have a clear understanding of both our marketing needs and wider business goals, which shows in everything they do. They are a massive support to our internal marketing team.”
