Engineering Growth
The client
JWF delivers end-to-end instrumentation, measurement and data solutions for sectors including energy, food, pharmaceuticals, manufacturing and chemicals.
The brief
GRA was brought on to develop a multi-channel marketing strategy focused on strengthening brand positioning and increasing brand awareness, with the ultimate aim of driving higher-quality sales enquiries and greater visibility for JWF’s innovative data solutions.
Our approach
These insights formed the foundation of the messaging we developed, ensuring that all activity was rooted in technical credibility while remaining clear and accessible to the audiences JWF needed to reach.
Our marketing strategy spans paid and organic search, paid and organic social media, email marketing, website development, and ongoing design and content creation. This integrated approach ensures consistent visibility both among high-intent users actively searching for JWF’s solutions and within target sectors and job roles that present opportunities to unlock new revenue streams.
Through continual monitoring and optimisation of paid search and paid social campaigns, budgets are maximised and lead quality is steadily improved. In parallel, organic search optimisation strengthens JWF’s visibility for key search terms, helping the business compete more effectively against larger global competitors.
Alongside this, writing and publishing case studies play a pivotal role in telling the story of JWF and the real-world impact of its solutions. These assets support organic social media activity and ensure the website remains up to date, relevant and commercially focused.
The results
GRA has made a brilliant start in supporting our growth as a business. The team is a real breath of fresh air, full of dynamic ideas that they are quick to deploy and implement.
They’re always looking at ways to optimise and improve results, ensuring we get the most bang for our buck. Having one agency handling all our Marketing has been a game changer.”
