Keeping Scotland Sweet
The client
Lees of Scotland, founded in Coatbridge in 1931, is known across Scotland for its iconic Snowballs and Teacakes.
The brief
Known for much-loved treats including Snowballs, Jam Teacakes and Meringues, the business was acquired by Finsbury Food Group in 2023.
GRA has worked with Lees of Scotland for over a decade, supporting a wide range of marketing activity. Throughout this long-term partnership, the objective has remained consistent: to build and maintain awareness of the Lees’ brand among consumers across Scotland.
Our approach
This includes high-impact out-of-home advertising, a strong and consistent social media presence across key platforms, and ongoing awareness activity through paid social campaigns.
By combining traditional and digital media, we ensure Lees remains visible, relevant and top-of-mind with consumers across Scotland.
The results
Lees of Scotland have been working with GRA for several years, delivering excellent campaigns across socials and out of home advertising. They are a great team to work with, with excellent communication and their expertise in marketing are second to none.”
