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A website as indulgent as the brand

The client

Loop & Scoop is the UK’s first Ice Cream and Churro Bar, a family-run business with three stores across Glasgow.

The brief

They approached GRA to create a website that clearly communicated their passion for quality, showcasing their commitment to locally sourced ingredients and the fact that everything they produce is made from scratch.

Our approach

We began by building a strong bank of visual content that captured the personality of the brand, showcasing both their HQ and their stores.

This included behind-the-scenes content that highlighted how Loop & Scoop’s gelato and churros are made in-house by their own gelato masters, reinforcing the craft and care behind every product.

Using this content as the foundation, we designed and developed a simple, clean and effective website that allows users to easily learn more about who Loop & Scoop are, what makes them different, and the passion that sits behind the brand.

The result is a website that feels authentic to the business, putting their process, values and products front and centre.