Making Insurance News
The client
Octo Insurance Brokers launched in the summer of 2025, founded by father-son duo Richard and Domenico Davis.
The brief
Octo’s aim is to disrupt the increasingly consolidated UK brokerage market by offering a tailored service backed by big-agency expertise and data-led decision making.
Octo specialises in corporate insurance, surety bonds and building warranties across several industries including construction, manufacturing, leisure, private equity, public sector, property, technology, transport and automotive. It also has Octo Private Clients, an insurance broking service for high-net worth individuals.
GRA were brought on board to launch this new business and tell its story.
Our approach
This included Richard’s 40 years of insurance broking expertise alongside Nico’s entrepreneurial drive, having founded his first business in 2021, PropertyMarketIntel — a platform providing rapid access to property market insights. The announcement secured coverage across national business desks and key insurance publications.
To maintain a consistent media presence following launch, our ongoing PR strategy spotlights individual members of the Octo team within targeted titles, positioning them as thought leaders in the wider insurance sector. This is supported by proactive news distribution and ongoing monitoring for relevant newsjacking opportunities.
The results
As an emerging Scottish brand, creating opportunities for visibility is a key part of our strategy and we needed to work with an agency with the ability to work proactively, creatively and in sync with the wider business. The PR and Marketing expertise delivered by GRA has now become an integral part of our marketing function, and we really see them as an extension of our own team.
The results speak for themselves with multiple features in high-profile publications. Working with GRA continues to be a pleasure, and we look forward to working closely together into the future.
Take a look at some of the work we’ve done:
