Building a Market-Leading Letting Brand in Glasgow
The client
Rosevale Letting is a Glasgow-based letting agent offering a personalised, hands-on property management service for landlords.
The brief
In 2022, the business approached GRA while operating as Newton Letting with the ambition of undergoing a full rebrand. Following the successful transition to Rosevale Letting, our partnership continued. From late 2024 onwards, the focus shifted to growing brand awareness across Glasgow and generating consistent, high-quality landlord leads through a multi-channel digital marketing strategy.
Our approach
Operating within Glasgow’s highly competitive lettings market meant organic search alone would not deliver early traction. To accelerate momentum, we implemented a dual-channel paid strategy across Meta and Google Ads. Meta Ads leveraged the strong, approachable brand to reach in-market landlords, while Google Ads captured high-intent searches from those actively seeking letting management support.
As Rosevale evolved, so did our strategy. By 2026, the focus shifted towards cementing market leadership and delivering sustained, high-quality lead generation. We continue to deliver a fully integrated approach combining SEO, targeted paid media, engaging organic social content and selected offline activity.
The results
I started using GRA to assist with marketing and social media in early 2022 for Newton Letting. Jemma and her team went on to create the Rosevale Letting brand and continue to be a huge part of everything we do. I couldn’t recommend them highly enough! They’re easy to work with, dynamic and innovative in their approach to how we market our company, but most important of all, they make us love what we do by helping show the world the best of Rosevale Letting.”
