What to do when your brand becomes an internet sensation
Ever since Jet2 bought the rights to Jess Glyne’s song ‘Hold My Hand’ and paired it with the tagline “Nothing Beats a Jet2 Holiday” the clip has gone viral – but not in the way they’d intended. The soundbite quickly took a turn, with people parodying it on social media by combining it with short […]
Five Lessons from my internship at GRA
This month, we were delighted to welcome Eva Jafari to the GRA office for a two-week internship. Currently studying at the University of Glasgow, Eva joined us to get a hands-on look at life inside a full-service digital marketing agency. From day one, she got involved in campaign planning, client research and influencer outreach, experiencing […]
Is your brand everywhere and getting nowhere?
Building an online presence used to feel a bit more straightforward… but it’s getting noisy out there. With different advice coming in at all angles, it’s far too easy to fall into the trap of thinking your brand needs to be everywhere all at once. We’ve seen it plenty of times: brands rushing to be […]
The Most Common Marketing Acronyms Explained
Marketing cronyms can be confusing for those new to the industry. This blog features definitions and explanations for some of the most common acronyms.
How to Choose a Digital Marketing Agency for Your Needs
Choosing the Right Digital Marketing Agency for Your Needs Marketing a brand or business can be challenging. With more platforms and outlets than ever, it can be difficult to maintain even a surface-level knowledge of digital marketing trends. One of the most popular ways to combat this is to outsource your digital marketing strategy and […]
When being a brand figurehead becomes unhealthy
Having a figurehead for your brand can be a great way to build trust and recognition among your audience, but is it all it’s cracked up to be for the figurehead themselves?
GRA’s 2025 Trends Report
Having a figurehead for your brand can be a great way to build trust and recognition among your audience, but is it all it’s cracked up to be for the figurehead themselves?
The Power of Hashtags
Should we still be using hashtags?” is a phrase you might have heard in a meeting or two in recent times. Sometimes, it can be hard to make the case. With so much misinformation around them, coupled with the fact that it can be tricky to see their exact impact, there are only so many ways to say “you just should” – so why should you use hashtags?
Making Keyword Marketing Work For You
Keyword Marketing on Instagram – is it worth the hassle? If you’re into home cooking, you might have spotted some creators using external keyword marketing apps to share recipes. DM marketing is often used with very broad strokes to provide auto-replies and FAQs providing new ways for customers with large follower bases to keep up […]
What are the Benefits of SEO
If you’re looking to start investing in marketing, you might have come across the term SEO before. This stands for search engine optimisation, and it’s a method to achieve more organic traffic from online search engines, such as Google and Bing. There are numerous benefits of SEO and adding this channel to your marketing mix […]