Keeping Business Running
For over 30 years, Pump Action has delivered pump solutions that keep critical systems flowing and businesses running.
With over 30 years of experience and significant growth in recent years, Pump Action needed a website that better reflected the business they are today. The brief was to create a clean, straightforward website that made their extensive range of products and services easy to understand, while helping customers quickly find the right solution, service or support they need.
We started by simplifying how Pump Action’s offering was organised, creating clear routes through the site depending on what a customer is looking for – from finding a specific pump or manufacturer to installation, servicing, maintenance or emergency repair.
From there, we designed and built a clean, modern website that makes a highly technical offering simple to navigate without losing the level of detail customers need. Dedicated product, sector and location pages make it easier to find relevant information, while case studies demonstrate Pump Action’s experience in action.
We also worked with the team to create a new bank of photography and video content, putting the people, facilities and expertise behind the business front and centre.
The team at GRA delivered a brand refresh and a website rebuild for Pump Action, and the experience and quality of work were excellent!
From initial discussions all the way through to launch, the team was professional and easy to work with, taking time to understand our business and what we wanted to achieve.
