Water Cooler Conversations #5
October, we hardly knew ye. Maybe it was the earlier-than-usual onset of Hallowe’en and Autumn marketing that caused it, but October went by in a flash. That said, we’ve still managed to bring you our collected thoughts and hot takes on the marketing world as it happened. Have a look. Ben Senior Search Executive One […]
Why was Hallowe’en 2024 the worst one yet?
What happened? What’s wrong? This post was supposed to be fun. I was going to write about the top 5 times social media has been used as a plot device in horror movies. But here I am, fingers resting on my cobweb-covered typewriter, and I just feel…nothing? I don’t feel remotely spooky, and I’ve been trying […]
Water Cooler Conversations #4
So that was September. Maybe it’s just ever-tightening marketing budgets being focused towards a Christmas push, but to us, this felt like a fairly lacklustre month in the marketing world. While we had some gripes, we also managed to uncover a couple of gems, some of them right here in Glasgow! Ben Senior Search Executive […]
Water Cooler Conversations #3
Welcome to the August edition of Water Cooler Conversations, a chance for team GRA to share what’s keeping us up at night – for better or worse! Ben Senior Search Executive I’m not American, so I don’t have any knowledge of the brand CarMax; however, I can appreciate a great collab, and an even better […]
Water Cooler Conversations #2
It’s been a very, veeery busy month in the UK, from the general election to the Euros, there’s been a whole lot going on, and that means a whole lot for marketers to sink their teeth into. In this month’s Water Cooler Conversations, we take a closer look at some of our favourite campaigns you […]
Water Cooler Conversations
Each month, we like to check in with team GRA to see what’s inspiring them, intriguing them, and generally, getting the creative juices flowing. This month, that meant everything from Scottish classics, to major brands rethinking their visual approach on social to reviews of sticks. Safe to say it’s a good one! Ben Senior Search […]
The Do’s and Don’ts to Keep Your Marketing on Track in 2024
Every penny counts when you’re allocating marketing spend, so spending it where it will have the most impact is crucial. As we step into 2024, the marketing landscape is evolving rapidly, presenting both challenges and opportunities for businesses to consider so the team at GRA have predicted some key do’s and don’ts for the upcoming […]
Social Media Trends to Follow in 2024
It will come as absolutely no surprise that Social Media marketing is now a crucial component of digital strategies for many businesses globally. 2023 saw some substantial changes in the digital landscape, like the rapid growth of open-source AI platforms or the use of VR (virtual reality) technology which marketers had to quickly get to […]
Understanding Facebook Groups & Pages
If you’re a small business owner or experienced digital marketer, you’ve most likely considered using Facebook (or Meta as now commonly referrred to!) to promote your brand & connect with potential new customers. Two of the most popular ways to do this are through Facebook Groups and pages. While both can be effective, there are […]
How to Start Your Career in Social Media Marketing
A Discussion With Our Social Media Expert, Jess Hughes We sit-down with our very own Senior Digital Marketing Executive, Jess Hughes, to discover the best course-of-action to start your career in Social Media Marketing. She’s not only worked in the industry for multiple (successful) years but has also helped lead numerous hiring processes for new […]