How AI is Transforming SEO: What It Means for Your Digital Strategy
AI is reshaping SEO from keywords to intent. Learn how to adapt your strategy, leverage AI tools effectively, and stay visible in search results.
Understanding SEO & the Role it Plays in Omnichannel Marketing
What is SEO? Search Engine Optimisation (SEO), broadly speaking, is the practice of improving a site’s ability to rank on Google, and the other search engines used, such as Bing, DuckDuckGo, etc. Fundamentally, SEO is used as a longer-term method of generating website traffic, leads, and sales in an organic, and arguably, more consistent way. […]
3 Top Tips to Get a Job in Digital Marketing After Leaving University
If you are in your final year of University, graduation might seem like it’s miles away, but in reality, it’s just around the corner. That means the dreaded question lingers: ‘have you found a job yet?’. Your thoughts can become overwhelming wondering ‘what now?’ and ‘where to next?’ especially as there’s no curriculum to choose […]
How to Delete a Google Business Listing in 2023
A Google Business listing is something we are sure you are familiar with. (That little square that comes up on the right hand side of Google when you type in a local business or service? The one with the business name and a photo?) Ah yes- we’ve got your attention now! If you no longer […]
Image Alt Text: What is it & How to Add it?
What is Alt Text? Alternative text, or alt text as it’s more commonly known, is a description of an image within the HTML code of a webpage. The primary purpose of alt text is to support an image with a written description, aimed at improving accessibility of websites for those who’re visually impaired, using features […]
How to Disavow Backlinks in Google Search Console
In this article, we’ll look at how to analyse your backlink profile, how to disavow these backlinks using Google Search Console (GSC), and what to do if you’ve made a mistake.
Are Meta Descriptions an SEO Ranking Factor?
Are Meta Descriptions an SEO Ranking Factor? Meta descriptions are a crucial part of Search Engine Optimisation (SEO). They provide a summary of the web page’s content, providing the user with an overview before clicking. It’s highly recommended webmasters take time to write engaging meta descriptions for each of their pages. However, there has been […]
What are the Benefits of SEO
If you’re looking to start investing in marketing, you might have come across the term SEO before. This stands for search engine optimisation, and it’s a method to achieve more organic traffic from online search engines, such as Google and Bing. There are numerous benefits of SEO and adding this channel to your marketing mix […]
5 Digital Marketing Tools You NEED To Use
We’re big fans of finding the latest and greatest digital marketing tools to help our clients stay ahead of the competition. And while these tools are great, it’s important to remember they will only help you execute a proper strategy by gaining insight into aspects of digital marketing that you may not have known before, they won’t do […]
SEO? What’s that?
ESO? SOE? EOS?…..It’s SEO silly, and it stands for Search Engine Optimisation. However, it’s certainly a bit of a minefield if you’re new to the world of digital marketing. To help you get your head around it we have consolidated the mysterious, dark arts of SEO into one place so you can evaluate whether it’s […]