Water Cooler Conversations #5
October, we hardly knew ye. Maybe it was the earlier-than-usual onset of Hallowe’en and Autumn marketing that caused it, but October went by in a flash. That said, we’ve still managed to bring you our collected thoughts and hot takes on the marketing world as it happened. Have a look. Ben Senior Search Executive One […]
Why was Hallowe’en 2024 the worst one yet?
What happened? What’s wrong? This post was supposed to be fun. I was going to write about the top 5 times social media has been used as a plot device in horror movies. But here I am, fingers resting on my cobweb-covered typewriter, and I just feel…nothing? I don’t feel remotely spooky, and I’ve been trying […]
Water Cooler Conversations #4
So that was September. Maybe it’s just ever-tightening marketing budgets being focused towards a Christmas push, but to us, this felt like a fairly lacklustre month in the marketing world. While we had some gripes, we also managed to uncover a couple of gems, some of them right here in Glasgow! Ben Senior Search Executive […]
Water Cooler Conversations #3
Welcome to the August edition of Water Cooler Conversations, a chance for team GRA to share what’s keeping us up at night – for better or worse! Ben Senior Search Executive I’m not American, so I don’t have any knowledge of the brand CarMax; however, I can appreciate a great collab, and an even better […]
Water Cooler Conversations #2
It’s been a very, veeery busy month in the UK, from the general election to the Euros, there’s been a whole lot going on, and that means a whole lot for marketers to sink their teeth into. In this month’s Water Cooler Conversations, we take a closer look at some of our favourite campaigns you […]
Water Cooler Conversations
Each month, we like to check in with team GRA to see what’s inspiring them, intriguing them, and generally, getting the creative juices flowing. This month, that meant everything from Scottish classics, to major brands rethinking their visual approach on social to reviews of sticks. Safe to say it’s a good one! Ben Senior Search […]
Is Creative Burnout Getting Between You and Your Best Work?
Whether or not you consider yourself to be a ‘creative’, if you work in marketing, social media, or something along those lines, you’ll likely use creative thinking at some point or another every day. However, there might be a day, some days, or even a few weeks in a row where the good ideas aren’t flowing. Last week, you were […]
The Do’s and Don’ts to Keep Your Marketing on Track in 2024
Every penny counts when you’re allocating marketing spend, so spending it where it will have the most impact is crucial. As we step into 2024, the marketing landscape is evolving rapidly, presenting both challenges and opportunities for businesses to consider so the team at GRA have predicted some key do’s and don’ts for the upcoming […]